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PROJECT

SarangHello Social Media Strategy

project details

SarangHello

Brand Designer / Digital Designer
/ Marketing Designer

2022-2025


Figma, Adobe Photoshop, Adobe Illustrator


Instagram, TikTok

CHALLENGE

Maintain brand consistency while staying trend-forward across multiple social platforms. Connect authentically with the K-pop community to build trust and differentiate in a competitive market.

Balance diverse content needs including product promotions, events, community engagement, giveaways, interactive content, marketing campaigns, and holiday moments while maintaining aspirational aesthetics and authentic community connection.

Approach

Developed a flexible visual system with core brand elements (color palette, typography, photography style) that adapts to platform-specific trends and formats. Leveraged K-culture aesthetics and references to resonate deeply with fans, creating delightful visuals that feel native to the community. Created daily content including feed posts, stories, reels, and TikTok videos across all content types.

Innovated engagement driving interactive content series posts like K-pop-inspired top charts and year-end awards that reflect community culture while driving interaction and brand affinity.

OUTCOME

Results:

  • Built audience from 0 to 60K+ followers (60% YoY growth)

  • Generated $100K+ annual revenue through social-driven sales

  • Maintained 4-6% engagement rate (above industry average)

  • 10K+ email subscribers generating $8K average monthly revenue