Hello there!

I'm Pip—a designer, strategist, and storyteller who believes the best brands are built on genuine human connection.

With a background in Psychology (BA) and Visual Development (MFA), I approach every project understanding both how people think and how they see. Over the past decade, I've built brands that resonate emotionally and perform commercially, from co-founding SarangHello (a K-pop retail brand with 60K+ followers) to designing digital experiences for global pop artists like Mark Tuan and The Rose.

Originally from the Philippines, now based in San Francisco, I've always been fascinated by how we communicate, connect, and build communities. My love for K-pop runs so deep that I literally co-own a K-pop store—which means I understand fandom culture not just professionally, but personally. I know what makes fans loyal, what earns their trust, and how to create brand experiences that feel authentic rather than transactional.

My design philosophy? Empathy first, aesthetics always, strategy throughout. I combine cultural insight with strong visual instincts and data-driven marketing to create work that looks great and drives real results. I'm collaborative, communicate clearly, and genuinely love the process of solving creative problems with thoughtful teams.

Beyond design, I'm into basketball, movies, Overwatch, and staying way too current on K-pop comebacks. (It's research, I swear.)

Currently open to full-time opportunities and select freelance projects. Let's create something people will fall in love with.